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Thanks for stopping by. I'm glad you're here.

My name is Rich O’Ben, and I’m the founder of The Motivation Mindset.

I'm determined to help you find the motivation to do the things you've wanted to do for years but, for whatever reason, haven't. I want to help you be the best version of yourself, so you can make a positive impact in your relationships and in the world.

If that sounds good to you, one very simple step you can take is to complete my free Motivation Factors Quiz. Your results will include your primary motivation factor, what it means for your day-to-day life, as well as resources and strategies you can use to increase your motivation, so you can live a more fulfilled life.

My mission at The Motivation Mindset

If you want to figure out why you struggle to find the motivation to get started or keep going on the really important things in your life, then this site was designed for you.

The Motivation Mindset was created to help you understand the strengths, weaknesses and limitations of your brain. When you have that knowledge, you can recognize situational, mental and emotional cues that influence your motivation, and change your approach in a way that supports your long-term goals.

The tips and strategies I share on this site and in my email newsletter are based on the hundreds of books, articles and psychological studies I've read over the years, on topics ranging from how stimulating your nervous system can increase your willpower to the conditions that make people more or less likely to lie.​ I've tested almost every one of the ideas I discuss on this site in my own life, so I can share my own perspective with you.

A little about me

For all of my adult life, I’ve struggled with some combination of procrastination, limiting beliefs, low confidence, and poor focus. In many ways it's kept me from living the kind of life I always expected I'd live.

Don't get me wrong, I've had a good life by the traditional definition (college education, stable career with a good-paying job, marriage of 20+ years and two fairly well-adjusted teenagers). But I've always had this nagging feeling that I should and, more importantly, could be doing be more fulfilled, to have more meaningful relationships, and to make a lasting, positive impact on the world.

But those dreams always seemed to get pushed to the back burner. Whether I was focusing on career advancement, going back to school for my second degree, or raising two children, I always seemed to find a reason why "now just isn't the right time". As I learned the hard way, you can only do that for so long. Sooner or later you wake up and realize that if you don't start doing something now, it's never going to happen. As much as it may feel like it when you're in your teens and twenties, you aren't given an endless supply of tomorrows.

I reflected back on many of the significant things I've either attempted or fantasized about in my life. What I realized was that I didn't lack direction. Instead, I had always struggled to either develop or sustain the motivation needed to pursue the really big things; the things that give your life purpose and meaning.

If I wanted to live the kind of life I was meant to live, I needed to make it happen. So I decided to learn as much as I can about the science of motivation. I wanted, needed to learn the psychological and even physiological ways that my brain works against me, even when I have the best of intentions and genuinely want to accomplish something.

As the years went by and I learned more about how to overcome my motivation challenges, I became more and more restless with my life's work. It became apparent that I needed to make a significant change in my career. In 2016, I decided that I was going to "pivot" from my 23-year engineering career into something completely different; into something I was passionate about. Before making that leap, I spent a lot of time thinking about "what I want to be when I grow up".

While it seems obvious in hindsight, it wasn't immediately clear to me what I should do. I finally came to the realization that I could use the knowledge I've gained on motivation to help other people. I could teach people how to overcome the things that have held them back from fulfilling their potential and chasing their dreams.

So, if you​ have a goal or dream that you haven't been able to fulfill, or you just want to level up your motivation so you can do more, I want to help you.

If you have a specific challenge that you would like help with,  you can reach out to me directly at

I read all my emails, and I love to hear from you.

​What this site is NOT about

The Motivation Mindset is not about productivity, to-do lists or time management. There is an ocean of information in the form of books, articles, online courses, podcasts and blog posts that talk about everything from how to manage your to-do list, to eliminating distractions, to the strengths and weaknesses of different productivity systems.

You can have the best productivity system in the world, but it will not help you if you can't stay focused and do the work. That’s not to say that the topics in my videos having nothing to do with productivity, as many of them certainly do, but that is not my primary focus.

This site is also not about goal setting strategies. Sometimes, even when you have the best intentions of doing something, you simply don’t follow through...or even get started. You can create the best, S.M.A.R.T.est goals in the world, but you won't accomplish anything without the motivation to take consistent action.

Marge Brown Author & Entrepreneur

Helping People Increase Their Motivation

”Rich O'Ben is serious about wanting to help people up their motivation to get what they want most in their life. He is a master of his material, which he expertly shares in videos and articles on The Motivation Mindset website. I especially enjoyed taking his Motivation Quiz because it helped me zero in on the one feeling that keeps me motivated - Mastery!”

Empowering You to Make Better Decisions

“I'm learning fascinating and helpful information about what affects my motivation from Rich O'Ben. After one of his emails that addressed what can affect your brain’s ability to make good decisions or bad ones, I found myself considering a decision. I was weighing my choices and leaning toward the one that wasn’t so good but was more appealing in the moment. But then I thought of what Rich had said and realized I was experiencing exactly what he’d been talking about! That knowledge empowered me and I made a better decision.”

Deanna Ford Author of Command the Stage: A Speaker's Guide to Using Notes Strategically to Develop and Deliver Better Speeches

Me in 30 seconds

The most important thing in my life is my family. I live in Orlando, FL with my wife, two boys, and our rescue dog. I love spending time with them, whether at home or traveling to new and interesting places. Being a father is the best role I've ever played, and I'm grateful for every day I get to do it. I'm pretty strongly introverted, but I do enjoy the company of good friends. When I'm not reading, working on my vlog or spending time with my family, I also enjoy running.